{"id":678,"date":"2026-06-18T15:34:00","date_gmt":"2026-06-18T13:34:00","guid":{"rendered":"https:\/\/dev.flemingsbergscience.se\/?post_type=nyhet-fran-flemingsb&#038;p=678"},"modified":"2026-10-06T11:11:05","modified_gmt":"2026-10-06T09:11:05","slug":"ny-satsning-starker-stockholms-spelbransch-115-miljoner-till-gametech-satsningen-press-start","status":"publish","type":"nyhet-fran-flemingsb","link":"https:\/\/dev.flemingsbergscience.se\/index.php\/nyhet-fran-flemingsb\/ny-satsning-starker-stockholms-spelbransch-115-miljoner-till-gametech-satsningen-press-start\/","title":{"rendered":"New Initiative Strengthens Stockholm\u2019s Game Industry \u2013 SEK 11.5 Million Invested in the Press Start GameTech Initiative"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A total of SEK 11.5 million is now being invested in the development of&nbsp;Press Start GameTech Hub&nbsp;\u2013 an initiative aimed at strengthening the GameTech sector in the Stockholm region. The project is led by the&nbsp;Flemingsberg Science Foundation&nbsp;and&nbsp;S\u00f6dert\u00f6rn University&nbsp;and will run from September 2026 to 2029.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Press Start project aims to support the growth and establishment of small and medium-sized GameTech companies in the Stockholm region by increasing collaboration, improving access to business support, and developing testing and innovation environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gaming industry is one of Sweden\u2019s fastest-growing creative sectors and plays a major role in innovation, exports, and talent development. At the same time, Stockholm currently lacks a cohesive structure comparable to the game hubs found elsewhere in the country. Today, Press Start is the only GameTech hub in Stockholm. With increased funding, stronger conditions are being created for both established studios and emerging startups to grow within the region. Through Press Start, a shared platform is being established where companies, academia, and public sector actors can meet, collaborate, and grow together.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cThrough Press Start, we have managed to bring together 600 members from across the Stockholm region in record time. The Swedish Agency for Economic and Regional Growth\u2019s investment of SEK 4.5 million through the European Regional Development Fund (ERDF), together with Huddinge Municipality\u2019s co-financing of SEK 1 million, enables the next phase in the development of the games cluster in Flemingsberg. We are now launching an incubator-like programme for studios while also enabling investments in GameTech applications within life sciences, industry, and critical societal functions. Flemingsberg Science now operates both a life science cluster and a games cluster, creating major opportunities at the intersection of these fields.\u201d \u2013 Johnny H\u00f6gberg, CEO, Flemingsberg Science<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Growth, Innovation and New Partnerships<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project builds on the work already underway within Press Start and strengthens support for studios and startups at different stages of development. Through targeted initiatives in business development, mentorship, and internationalisation, companies will have better opportunities to grow and reach new markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An important part of the initiative is the development of testing and collaboration environments where game technologies can be applied and further developed together with other sectors, such as industry, life sciences, education, and public safety. The focus is on connecting companies\u2019 expertise with concrete needs, thereby creating innovations with both commercial and societal value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Unique Environment in Flemingsberg<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flemingsberg holds a unique position thanks to its concentration of academia, research, and industry. The area is home to institutions such as&nbsp;S\u00f6dert\u00f6rn University,&nbsp;Karolinska Institutet,&nbsp;KTH Royal Institute of Technology, and the&nbsp;Swedish Red Cross University, alongside a growing life science cluster and world-class research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the project, links between companies and key actors within the ecosystem will be strengthened, giving students, researchers, and businesses greater opportunities to collaborate and develop new solutions. S\u00f6dert\u00f6rn University plays a central role in the initiative through its game development programme, relevant research expertise, and long-standing commitment to collaboration between academia and society.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIt will be truly exciting to further develop Press Start together with Flemingsberg Science. For S\u00f6dert\u00f6rn University and Innovation Station, this is a strategically important initiative that creates new opportunities for our students, deepens collaboration with industry and other higher education institutions, and contributes to the innovation ecosystem in Flemingsberg. Press Start will also strengthen the university\u2019s contribution to regional development and to initiatives within arts and culture.\u201d \u2013 Johanna Tollb\u00e4ck, Head of External Relations, S\u00f6dert\u00f6rn University<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Project<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Press Start GameTech Hub&nbsp;is run by the&nbsp;Flemingsberg Science Foundation&nbsp;and&nbsp;S\u00f6dert\u00f6rn University. The project is co-funded by the&nbsp;European Regional Development Fund (ERDF)&nbsp;and&nbsp;Huddinge Municipality, and will run from September 2026 to 2029.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/flemingsbergscience.se\/wp-content\/uploads\/2026\/06\/Pressmeddelande_Press-Start_2026_eng.pdf\"><strong>Download press release here &gt;<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A total of SEK 11.5 million is now being invested  [&#8230;]<\/p>\n","protected":false},"featured_media":679,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"nyhetskategori":[12],"placering":[],"class_list":["post-678","nyhet-fran-flemingsb","type-nyhet-fran-flemingsb","status-publish","has-post-thumbnail","hentry","nyhetskategori-gametech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Initiative Strengthens Stockholm\u2019s Game Industry \u2013 SEK 11.5 Million Invested in the Press Start GameTech Initiative - Dev FS<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Initiative Strengthens Stockholm\u2019s Game Industry \u2013 SEK 11.5 Million Invested in the Press Start GameTech Initiative - Dev FS\" \/>\n<meta property=\"og:description\" content=\"A total of SEK 11.5 million is now being invested [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.flemingsbergscience.se\/index.php\/nyhet-fran-flemingsb\/ny-satsning-starker-stockholms-spelbransch-115-miljoner-till-gametech-satsningen-press-start\/\" \/>\n<meta property=\"og:site_name\" content=\"Dev FS\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T09:11:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.flemingsbergscience.se\/wp-content\/uploads\/2026\/09\/PressStart_edit-800x533-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dev.flemingsbergscience.se\\\/index.php\\\/nyhet-fran-flemingsb\\\/ny-satsning-starker-stockholms-spelbransch-115-miljoner-till-gametech-satsningen-press-start\\\/\",\"url\":\"https:\\\/\\\/dev.flemingsbergscience.se\\\/index.php\\\/nyhet-fran-flemingsb\\\/ny-satsning-starker-stockholms-spelbransch-115-miljoner-till-gametech-satsningen-press-start\\\/\",\"name\":\"New Initiative Strengthens Stockholm\u2019s Game Industry \u2013 SEK 11.5 Million Invested in the Press Start GameTech Initiative - 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